Situation:
The Trade Desk is a global technology company, handling more than 13 million queries per second, more than the volume of global web search traffic, meaning the company operates at unprecedented scale. The company has also built something even stronger and more valuable: an award-winning culture based on trust, empathy, collaboration, and ownership. The Trade Desk set out to hire and upskill non-traditional software engineering talent, given the goal to double headcount within five years, while maintaining a market-leading culture and highly productive team.
Approach:
The Trade Desk turned to Workback for help. Using Workback, in 2022 The Trade Desk launched its first-ever
Software Engineering Apprenticeship program. The goal was to find and hire early career technical talent that could perform at the company’s high standards, and innovate with new employee onboarding methods, including on-the-job upskilling and mentorship. Workback provided talent matching, hard and soft skill assessments, personalized learning curriculum, and development and skills gap reporting – all designed to enable early career software engineers to hit the ground running and grow into successful contributors quickly.
Result:
With Workback, The Trade Desk successfully hired two full-time software engineers from non-traditional backgrounds, and developed them into meaningful contributors 25 percent faster than previous early career hires. The Trade Desk plans to continue using Workback to recruit and upskill non-traditional engineering talent, and continue its coordinated effort to innovate in talent acquisition, upskilling, and employee experience.
To learn more about this work, contact CEO Chris Kluesener -
c@takeworkback.com 
